| Like every business, a pet franchise needs | | | | customers about what you sell with your pet |
| multiple marketing techniques to keep its name | | | | franchise and why they should visit your business. |
| and purpose in front of the public. Business | | | | Join local pet clubs and organizations. Most |
| marketing doesn't have to be expensive in order | | | | communities have clubs or other organizations |
| to be effective. There are many ways to market | | | | devoted to pets. These groups may be devoted |
| a pet franchise in order to make it well known in | | | | to rescuing animals, showing animals or just talking |
| the community. | | | | about a specific type of pet. These groups can |
| Set up animal training sessions. One way that | | | | help you establish a presence among the |
| animal businesses are attracting customers is to | | | | community and interest pet owners in your |
| set up training times when animal owners can | | | | business. Consider creating your own local pet |
| come in with their pets and participate in | | | | group if there are none in the area. With meetings |
| behavioral training. This introduces new customers | | | | held in your store, members of your targeted |
| to what you have to offer when they enter the | | | | market will see what you have to sell. |
| store for the training sessions. | | | | Pass out business cards to anyone and everyone. |
| Partner with other pet-oriented businesses in the | | | | If someone owns a pet or a local business, they |
| area. When you create a marketing partnership | | | | need your business card. Even if they don't make |
| with other pet businesses, you can benefit from | | | | use of it they may tell their friends or customers |
| the customers of those other businesses. You | | | | about what you do. Make sure you take every |
| may schedule events with other businesses, or | | | | opportunity to network with anyone who might |
| you may simply agree to stock each other's | | | | be interested in what you have to offer. Carr |
| brochures. In either case, you and the other pet | | | | business cards everywhere you go in case you |
| businesses in the area will benefit from the | | | | get the chance to distribute them. |
| increased publicity. | | | | Pair with local adoption drives to get local strays |
| Create a website to introduce people to your pet | | | | adopted into families. Even a pet franchise that |
| franchise. The website gives local customers the | | | | sells pure-bred animals can offer an alternative |
| address of your business as well as information | | | | with rescue animals and generate local publicity. |
| about how they can benefit from visiting it. You | | | | Local rescue groups can give business the kind of |
| can profile the products you sell and the services | | | | publicity that is hard to buy. Newspapers and TV |
| you provide as well as posting your business | | | | news stations love to run that kind of story, and |
| hours. | | | | the community will love to have the opportunity |
| Create fliers and brochures and distribute them | | | | to come in and rescue an animal. Everyone likes |
| around your community. These can be distributed | | | | animal rescue groups, and associating with them |
| in other local businesses or given out to people | | | | can raise your reputation within the community. |
| around your pet business. They remind potential | | | | |