| The big question is, do Facebook ads actually | | | | matters. Some marketers review their ad |
| work? Yes, people click on them to see what | | | | campaigns by the number of people who click on |
| they are about, but those ads probably don't get | | | | their advertisement. |
| as much exposure as Google AdWords. | | | | The way to determine if your advertisement is |
| The reason this is, well those people searching on | | | | working or not is to review your sales data to |
| Google are a little more serious and are actually | | | | see how much profit you made as opposed to |
| looking to purchase something. People who happen | | | | the cost of advertising. |
| to click on an ad on Facebook, just so happen to | | | | If you are doubling the money you spent in |
| see the ad on the side of their page while chatting | | | | advertising or getting just a little more than you |
| more than likely, and decide to click on the icon, | | | | spent, than you can say that it was effective. But |
| but not necessarily looking to buy anything. | | | | it's up to you to decide whether or not the |
| But this doesn't mean that Facebook ads don't | | | | money spent and made was worth the effort. |
| work, it just means that whatever you are | | | | The way you can make your ads more effective, |
| advertising needs a lot exposure before it will get | | | | is by comparing the results from different ads |
| successful clicks. Your Facebook ads don't | | | | and using only those which produce the highest |
| generate profit from the click rates; they are | | | | amount per click. |
| based on the profits your advertisement brings it. | | | | You will need to run different ads and compare |
| If you just so happen to be paying for advertising | | | | the results of those to see which one is more |
| per click, then this shouldn't be a problem for you. | | | | effective. |
| As long as money is being made, that's all that | | | | |