Passion - The Key to Nonprofit Fundraising and Getting Fully Funded

If you want to get serious about raising moneySo what if you aren't passionate about your
for your organization and fully fund yourorganization? Here are some tips for helping you
organization's mission, you must start with yourfind it.
passion for your cause.• Think about what you like most about the
You need to have a heart full of fire for yourwork your organization does. Is it feeding people?
organization's mission and the people you serve.Is it taking care of homeless animals? The clearer
You'll find that it's easier to draw others in whenyou can be, the better.
you can speak from your heart about why your• How would you feel if the organization
organization's work is so important. People like tosuddenly ceased to exist? Would it be okay with
get on board with a cause that is stronglyyou for people to go hungry or for animals to be
championed by those closest to it.homeless?
Enthusiasm is contagious. The more vibrant you• If it were up to you to be the Ambassador
are about your organization's mission, the moreto the World for your organization, what would
others will get excited about it too and want toyou say? How would you present the cause to
support it.the world?
As a passionate fundraiser, be ready to tellMake sure to guard your passion. Don't let your
stories about those whose lives are beingconcern for your cause become routine or boring,
changed by your organization. A passionate storybecause that's when your flame will start to die.
will always engage the listener or reader.Only with your passion flaming bright will you
If you don't fully believe in the work yourattract others to your cause.
nonprofit is doing, why should anyone else?