| Have you ever tried the puppy dog close to close | | | | this weekend myself.' |
| a sale? | | | | You can't resist Golide's affection. You agree to |
| Think of it like this. | | | | take him home. But only for the weekend. You'll |
| You visit a pet shop to look at the puppies. | | | | bring him back at 8am on Monday. |
| You've told your kids that they can't, under any | | | | Now fast forward to Monday morning. After a |
| circumstances, buy a puppy. You're just there to | | | | fun weekend playing with Golide, going to walks, |
| look. | | | | playing fetch, running around the house and |
| The owner of the store turns to you, holds up | | | | cuddling up on the sofa, you remember the fun |
| the cutest puppy in the store, and puts him in | | | | you had then remember you have to take him |
| your arms. You smile. The owner agrees -- he's a | | | | back to the pet shop. |
| cute puppy. | | | | To be locked up in a cage. |
| As the puppy, who your daughter has named | | | | To be given to another family. |
| Goldie, snuggles up in your arms, the owner says | | | | You think: I can't take Goldie back. We'll buy him, |
| to you, 'Well, he seems to like you. Why don't | | | | and promptly call the pet shop with your credit |
| you take him home for the weekend. I'll only | | | | card in hand. |
| have to lock him in his cage in the shop until | | | | The puppy dog close. |
| Monday. Take him home for the weekend and | | | | When you have a product that you know is going |
| bring him back on Monday.' | | | | to be irresistible in your customer's hands, give it |
| Your daughter looks wide-eyed at you. Goldie | | | | to them for free. Make it risk free (by giving |
| looks wide-eyed at you. The owner looks at you, | | | | them all the dog food they need for the |
| waiting for you to respond. | | | | weekend). But specify a deadline when the free |
| Before you do, he says, 'I'll give you enough food | | | | trial ends and they have to pay for it. |
| for the weekend. Just take him home for a | | | | If your product is irresistible, few of your |
| couple of days and bring him back Monday. You'll | | | | customers will be able to give it back. You'll make |
| be doing me a favor, one less dog to look after | | | | the sale. |